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What Does a Web App Cost? It’s a Conversation, Not a Negotiation

Nick Walsh An Article By Nick Walsh // 12.10.2020

We spend a lot of time speaking with organizations as they weigh the benefits of custom development. No matter the fit, the mutual understanding of the problem, or the fluidity…

Discovery: Can You Answer Software’s Key Kickoff Questions?

Nick Walsh An Article By Nick Walsh // 1.31.2023

Decision paralysis: Software can go any which way, and the question on every founder’s mind is where do we start? You’re balancing the push-and-pull of so many things — building…

The Software Cure-All: Finding Internal Pain Points to Automate Away

Nick Walsh An Article By Nick Walsh // 2.11.2020

We’re wired as consultants to be fixers, much to the dismay of our friends and family whose venting sessions quickly become unsolicited suggestion parades. Universally, that unsolicited part renders the rest of…

Friction in Interface Design: Slowing Users Down (on Purpose)

Ayana Campbell Smith An Article By Ayana Campbell Smith // 9.22.2022

In case of fire, break glass then pull down. How easy something is to achieve should be inversely proportional to its importance. Pulling a fire alarm takes two steps, verifying the…

How Big Should Your Software Partner Be?

Nick Walsh An Article By Nick Walsh // 10.19.2022

Kicking off a new application comes with a list of decisions longer than a drugstore receipt. Build it, buy it, or find it? What’s the best tech stack? Which features…