The Rookies

We helped The Rookies reach aspiring creatives.

The folks at The Rookies can’t help but inspire everyone around them. As successful creatives in their own right, the team works feverishly to give students in fields like animation, design, fashion, film, and gaming a career launchpad. Once their WordPress setup started struggling to match the roadmap, The Rookies sought our help for a custom community.

The result? A new town square. The Rookies’ application meets their vision for one-of-a-kind project submissions and a unique contest flow — with prizes that have us looking to join in. It’s a jumping off point for connecting, mentoring, and, ultimately, setting the next wave of creatives up for success.

At a Glance ↓

A community hub, allowing up-and-coming creatives to showcase work and enter contests.

Creative Showcase

Projects allow “Rookies” to mash up image, text, video, and timelapse content into a curated portfolio.

A screenshot showing popular contests, their deadlines, and the number of entrants

Career-Starting Contests

When your contests sport industry-leading judges and prizes like internships, the app needs to be worthy of the stakes.

Results

  • Community Reach

    To date, The Rookies is home to more than 48,000 members and boasts 10,000+ success stories.

  • Project Pileup

    Over 36,000 projects have been submitted by community members to garner feedback and kickstart portfolios.

A sitemap of The Rookies application, showing how users progress through features
Black-and-white wireframes of user-facing pages
A photo of Envy Labs’ designers demonstrating the app’s hand animations
A screenshot showing a portion of the application’s color palette, font choices, and a few components
A screenshot of a user’s profile on a mobile phone, and a desktop screenshot of the user dashboard
A composition showcasing the homepage hand illustrations
A selection of the app’s icons
Design for user avatar states, which changes based on their experience level

Testimonial

We can't believe the position we are in right now. A year ago (actually even longer), this was all a dream.

Andrew McDonald — The Rookies

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